Date: 2012-10-16 08:30 am (UTC)
From: [personal profile] hano
Thing is, how many people actually read manifestos in detail these days? I did but I'm unusual like that. Even then, I'm pushed to remember what it actually said in detail. What I, and I suspect most people remember is the posters saying 'I'll cut the deficit not the NHS.' You can see it here (along with my favourite of the popularly edited versions here. Go Hackney.) The beauty of the (real) posters is that they project a message that the NHS is safe in their hands without actually explicitly saying so. It's a suitably vapid slogan that can meant anything you want it too mean. And you can bet several million votes at the next election that voters in 2010 chose to interpret that as 'the Tories won't privitise the NHS'. It's rather like reading, or rather not reading, the small print of a software company's terms and conditions before clicking accept. Then not understanding why people get pissed off when you point that out. All of which is standard electoral politics, it's not as if the Tories are the first to use such tactics to win elections.
It'd be interesting to see how many of the 39% who voted Tory explicitly endorsed page 45 through page 47 of the manifesto and whether they'd actually read it in detail.
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matgb: Artwork of 19th century upper class anarchist, text: MatGB (Default)

British Liberal, house husband, school play leader and stepdad. Campaigner, atheistic feminist, amateur baker. Male.

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