I am, naturally, disgusted at this Boots advert
. Not, as it happens, because it sends the message that women need to look good to get a man
. Nor because it perpetuates the conformity agenda
, and also not because it says women are the problem
. It does of course send all of these messages, but that's not the biggest problem. The biggest problem?
It portrays beach culture as healthy
And that's a really bad thing. It's getting to that time of year when thousands, nay, millions of idiots will flcok tot he beach in an attempt to 'get a tan' and 'look healthy'. Bullshit.
Those of you that have met me will know that I don't look my age. I look, in fact, about 8 years younger than I actually am (whenever someone asks my age I ask them to guess it first, I've had as young as 21 within the last 6 months). Any guesses as to why? It's because I'm in a huge skin cancer risk
group. I've known this since I was 12, a long time before my mother had to have many operations to remove non-malignant melanomas. Skin cancer is a growing threat, especially with the ozone depletion, but it's always been a problem. But even if you don't get a cancer, by tanning constantly you dry and prematurely age your skin, you look much older much faster. So I look younger than others my age, becaue I've not really tanned my skin since I was a young teen.
Yes, I'd rather like it if people in senior positions didn't treat me like a kid on a regular basis, but y'know what? There's a little bit of me that likes being underestimated because of my "youthful" appearance. Because the reality is my appearance is fairly natural; it's the sun-seekers who've aged too quickly, not me. Up until her mid-thirties, my mother was very attractive (seriously). After that, she started aging very quickly. Why? Perpetually brown skin, much sun tanning. Prematurely aged, and eventually gave her skin cancer. Having a deathly white palour is bad for you, this I know. But more than a little exposure is such a really bad idea. Do yourself a favour, don't buy the boots products to "look gorgeous for the beach". There are many ways to enjoy yourself near the coast; I grew up in a coastal resort. Sunning yourself isn't a good one.
A sun tan'll kill you
And on that happy note, I'll turn in for the night, great first day at work today, here's hoping it continues.