Because Sheffield doesn't know what signposts are for
Here's an example. The conference is at Sheffield Cathedral. Lovely venue BTW, just about the right size, theoretically easy to find, etc. So while driving the outskirts of the city, I get to the ring road and there's a sign that says "for the Cathedral and [other stuff], follow Cathedral District". Simple enough. So I do, and the Cathedral District is well signposted along the ring road. Except for one small omission. No exit sign. At least not one that I saw. Guys, if you're putting up signs aimed at visitors, pointing out important attractions and destinations, it's useful if you make sure they actually tell visitors where they need to turn off.
Another example. One of the exits from the ring road is closed, so I can't follow the route in. There are nice diversion signs up. So I follow them. Unfortunately, at the next exit to the roundabout, the diversion sign is almost impossible to see from the lane you end up in. So this poor, and now late, stressed and frustrated visitor is in the wrong lane (again) and has no clue where to go. Good job I have a reasonable sense of direction and Google Maps installed on the phone.
Sheffield Lib Dems? I know you only took control of the council in May, and I'm told you're aware it's a disgrace, but still, please, for the benefits of your great city, the supposed hub of South Yorkshire, please sort out the directions signs so they actually help visitors. Thanks.
If you need some help, send some fact finders down to Devon. I grew up there, it's only when you leave you realise the lack of the damn things everywhere else. There's no point hoping for an increase in tourism if the tourists just get lost and frustrated...
This rant brought to you by the 'too exhausted to even proofread' section of Mat's Brain. The interview itself will, hopefully, get a write up tomorrow. Because, y'know, dude! I interviewed Nick Clegg. And prompted him to have a dig, on the record, at both Polly Toynbee and Jackie Ashley. Yay!