It's a good move, the right move, and shows how much the Vegetarian Society and vegetarianism as a whole has progressed that it can force a major company to rethink it's plans, and so quickly too.

Pro or anti about Vegetarianism doesn't matter. this is all about consumer power and market forces. People trying to promote or slight vegetarianism based on this outcome will just end up looking stupid...

PS You do know G&B is owned by Cadbury's, right? Not that that's a bad thing, 'M just saying.