Yup, can remember the fuss and all the interviews when they got bought out; Cadbury were making a thing about 'we always were an ethical company and we'd like to go back to that', and G&Bs were all 'we can concentrate on making good chocolate and worry less about the crap'.

But yeah; much more about market forces being used for good than anything else, it always surprises me when people on the left whinge about markets and the right say they're in favour of them, it really ought to be the other way around.