From what I remember last time this was discussed, without opening yet more tabs (because I just shut loads to get it down to 15), they buy something like 80% of the entire worlds supply of organic chocolate, because all their products are organic. They also buy 95% of all the fair trade organic chocolate, which is enough for them to make Maya Gold.

They're working on making more organice chocolate fair trade, but the fair trade marque itself isn't needed to make it ethical stuff, in fact, some firms, such as Whittards, use a different scheme which they argue is better than Fair Trade.

But yeah, he's president of the soil association, therefore I mark him as loon anyway. He's just a loon on my side of the big picture stuff, and is entitled to think the poo lady is valid, just as we're entitled to side with Dr Ben and laugh at both of them.