That's the beauty of the internet, and something that older leftish campaigners have still failed to grasp. A proper market economy can only work when the consumer has perfect information, the better informed you are, the more rational your choice is.

Even just 5 years ago, they'd have got away with it, or it would have lasted months. Now it's announced and done with within two weeks.

Markets rule. Well, as long as you subvert them to your cause and keep the information flowing.