I echo the 80s kids TV comments. I fully expected the video on the website to fade into a studio full of screaming children and a bunch of zany adults off their tits on coffee. I'm sure that if you dubbed the theme to Saturday Superstore or Going Live over the top and tightened the pace up a bit, it would work perfectly.

What really disgusts me is that they've shunted the existing website (ie the one about the Games) over to main.london2012.com while www.london2012.com just blithers on about the brand. Ridiculous from an SEO standpoint.