The advert is bad for all those reasons.
Personally.. yeah.. I don't burn, I tend to go a little red, then the melanin kicks in.
But I've not done that since I was fourteen.
Don't do the beach thing really.. we're not a 'Lets go somewhere hot and spend a week on the beach' kind of family. Done it a few times, but that was Bournemouth and we spent most of the time exploring the city.

I agree though.. the thing about sun tan = healthy is complete bull.
and yay for being a non-smoking non-tanner!
youthful complexion ftw!