Meme is good because it requires thought. Ill mat makes less sense and requires more time to think and error check.

Mat has therefore not done meme as does not wish to do freddie a disservice by rushing it.

Mat also has had an edit window open for half an hour writing up an article on google bombing. You don't want me to rush it do you?

Besides, Mat is also reading all the comments on that news post. If you think I can do that quickly, well...