Bad marketing techniques

[matgb]

Hmm, glad I don't work in US-based marketing or PR. scalzi wrote a post about bad marketing techniques (with a contrasting good technique). As a result of which, the responsible person at the PR firm got fired.

The power of the blog. Well, actually, given that it was a PR firm specifically marketing to bloggers, it's not really evidence of the power of blogging, merely, well, evidence of incompetence.

The question is, was it "Nadine"'s incompetence, or was it the overal strategy that was flawed?

Comments

[misty-moonlight.livejournal.com]

Eh.. I just posted in both of those threads.

I think Skalzi let his ego be fed so much that he overlooked some very real issues.

[matgb]

Maybe; like I said above, I suspect the marketing strategy (and the company) is flawed. For a start, calling yourself Guerilla PR? It's a bit too blatent for this Brit's taste.

I've no doubt that Nadine was a screen name, and I'm pretty sure I'd never want to work for a company like that (in fact, I'm not sure I'd want to work in an environment where you can have your employment terminated that easily at all).

Meh, we'll see, I guess. Not that I actually care. At some point, thee and me will be targetted by these marketing types to sell their stuff. That'll be funny...